Organisational Communication Essay Example | Topics and Well Written Essays - 1250 words

Organisational Communication - Essay Example Therefore during the time of participation there is a need of information flow from both the sides. However the process of communication can be in the form of interacting, talking and writing as well. The present world of business is more saturated and also the companies have global presence. Such endeavors make communication even more multifaceted. Communicating across borders requires sound communication abilities that would allow people from different areas to cooperate with each other. The communication process can be divided into 5 dimensions. The five dimensions are described below:- International or Unintentional. Verbal or Nonverbal. Internal or external. Communication which involves Humans or Machines. Communication among individuals or groups. In the context of the project, only internal and external communication within the organization will be portrayed. Internal communication refers to the way of communication that takes place within the organization. The communication b etween the employees of an organization is denoted as internal communication. It is also important to achieve organizational objectives (â€Å"Internal communications†). ... The communications are:- The internal communication Employees: - The Company mainly uses E-mail and fax to communicate within the employees. The employees have their customized programs installed on their computers, so as to receive and send E-mails. Fax is also another medium which is being highly used in the company. Management: - In order to communicate with the top management of the organization pagers are mainly used. However customized E-mail programs are also used. Also the company in order to conduct vital meetings the company uses video conferencing. The external communication In this context the communication takes place among the company and its end customers, distributors and suppliers. The company in its external communication strategy uses various techniques, but remains transparent about the offerings. In order to portray the offerings the company used the promotions from the company is mainly TV advertisements and other trade and consumer schemes. Customers: - In orde r to directly communicate with the customers the company sends direct E-mail from the customer information database. Distributors and Suppliers of Coca Cola: - In this respect the company makes use of fax and video conferencing techniques. Now in the case of Pepsi, the internal and external communication also plays an important role towards the success of the company. In respect with its internal communication, the company mainly uses E-mail and also uses verbal communication. In order to communicate with the internal employees the company mainly uses meetings to communicate information within the team members. The external communication method of Pepsi is almost similar to that of Coca cola. Pepsi also uses TV advertisements